Article | 3 February 2021
Be your Customer’s Perfect Match in the ‘New Normal’Read more
By Fiona Jones
Just as everything else in the past year, Valentine’s Day 2021 will be a bit different. Whether it be in our personal or business lives, things have changed. At home, fancy dinner reservations will be switched out for Netflix and pizza parties, whilst singletons looking for love will have to rely on Zoom to make that connection. With lockdowns meaning our lives increasingly move online, the number of people using dating sites and apps in the UK increased by 8.5% in the past year. Unfortunately, scammers have also increased their presence in the online dating world, with Action Fraud reporting a year-on-year increase of 26% in romance fraud.